Imagine if The Paris Review gave you 156 pages in its Spring issue. What would you do?
What Jean-René Étienne and Lola Raban-Oliva did with 156 pages (that’s more than half the issue, by the way) was to create a photo-novella called “Formentera Storyline.” The storyline is simple. “An ad hoc group of ten longtime and tentative friends rents a house on the Spanish island of Formentera,” which is just south of Ibiza. They take Pilates classes, eat a strict diet, and basically try to “remedy the deteriorated lifestyle inherent to their high-pressure, low-stakes, medium-impact jobs in the fashion industry.” They also hope that Paul, who is staying on his yacht in the harbor, will deign to pay them a visit. When it becomes clear that Paul is not going to visit, their utopia quickly descends into dystopia. Alcohol and drugs begin to appear. On the twentieth day they run out of water. The tank on the roof is empty and no one knows what to do. Then things really go to hell. “The top symbolic resource is the lone operational MacBook charger.”
“Formentera Storyline” consists of photographs that are printed nearly full-page, beneath which is the sparse text – usually just a sentence or two per page. No people appear in the photographs, just architectural details, interiors, and images of the surrounding woods. The photographs are much more accomplished and more polished than the text. Perhaps not surprisingly, Étienne and Raban-Oliva are a Paris-based duo that work under the name Partel Oliva, creating fashion videos and music videos. (Just Google “Partel Oliva” to see examples.) Read more